Parking Options in Lake Geneva



Summer is in full swing and there’s a lot to see and do in the Lake Geneva area, including hoping on one of our boats for a lake tour, lunch cruise, private event or to watch the mailboat jumpers. We know how great our little town is on the eastern edge of beautiful Lake Geneva, and every summer thousands of visitors come to enjoy all of the great things our town and the surrounding area has to offer.

With everyone coming to Lake Geneva over the summer, it can get pretty busy in the downtown area. Finding parking to get to us at the Riviera on the lake might not be the easiest, but here are some local tips and tricks we want to share.

Get lucky on Wrigley Drive

Parking is enforced in all downtown parking spots and lots from 9am to 7pm daily, but if you hit the parking jackpot (or arrive early) and get a spot on Wrigley Drive or along another downtown street, you can pay at the kiosk or use the parking app.

The app, ParkMobile, is free to download, and all you need is your license plate and the zone number listed on the parking kiosk. The app lets you pay for your spot, monitor the amount of time left and even add time to your spot from the mobile app.

All metered parking is $2 per hour Monday through Thursday, and $4 per hour Friday through Sunday. There is a 5-hour max time limit. (You can start a new parking session after the five hour limit is reached without moving your vehicle.) Paid parking is enforced from 9 am to 7 pm daily. Parking ticket fines are $30. Parking Map

Remember: Parking is free after 7pm!



There are two free lots in downtown. Sage Parking Lot near the City of Lake Geneva Museum and the Dunn Field Parking Lot are available on a first come basis.

Sage Parking Lot (Lot D on the map) is 0.3 mile – 745 steps or a 6-minute walk – to the beach. Just head down Geneva Street to Center Street and you’ll see some of downtown Lake Geneva’s shops and sights, and you’ll come out at the lake on beautiful Wrigley Drive.

Dunn Field Parking Lot (Lot E on the map) is 0.4 mile – 915 steps or a 12-minute walk – to the beach. If you take Sage Street to Dodge Street, you’ll hit Broad Street, which takes you right into the heart of downtown Lake Geneva. If you keep following Broad Street, you’ll find us right on the lake at The Riviera, but not before passing some great local restaurants to stop at for a bite to eat.

There’s also a 10-hour parking lot just up the hill from Seminary Park. Lot I is 0.4 mile – 837 steps or a 9-minute walk – to the beach. Spots in Lot I are $2/HR Mon-Thurs and $4/HR Fri-Sun, but with the 10-hour time limit you’ll have plenty of time to do a little shopping, grab some food and take one of our full lake cruises! Learn More.


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